We know, since the Google mobile-friendly update which was rolled out on April 21, 2015 where in Google said “Today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spacedappropriately, and the page avoids unplayable content or horizontal scrolling.
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.
That means; having a non mobile-friendly Web site can hurt your rankings in the Google mobile search results. But does not having a desktop-friendly Web site have a negative impact on your desktop rankings in Google?
Google’s John Mueller said in a Google+ Hangout on Friday morning that you do not need a specific desktop web site, that having a mobile site is perfectly fine. Google will rank and list your mobile web site on the desktop search results just fine. So going mobile first, or mobile-only, works perfectly fine with Google. But need to make sure that desktop users can still see some of your content, if it is formatted in a way that works best for mobile, that’s perfectly fine.
So it seems Google is saying that going mobile-only with your website is just fine, and your site will not
only rank well on mobile, but it also will rank just as well on desktop search results.
You can watch the question and answer by jumping to the 12:50 point in the video:
To be on a safer side you can hire EZ Marketing Tech to take care of your website so that your website stays safe from such Google updates.